Take the new book that was just published by Luc Boltanski and Arnaud Esquerre, “Enrichissement. Une critique de la marchandise” (no English translation available yet). They address the phenonenom of the “economy of enrichment” (my translation), meaning how storytelling has become the main attribute of goods in order to be sold.
I can’t stop asking myself if art hasn’t shown the path as storytelling has been one of the main attribute of art practices. It is quite often an object/film/performance that tell a story (and often we need to read it on a piece of paper nearby or on a label on the wall). Are we going in the right direction?